Brand Starter
$950starting at
For a business that needs a credible identity before it starts promoting.
- Branding consultation
- Primary logo + alternate
- Colour and typography
- Social profile logo + final files
- Two revision rounds
Local brand & custom web support · Guelph and surrounding communities
Strong businesses start with clear groundwork.
I help small businesses turn a good idea—or an established business that has outgrown its look—into a clear brand, custom-built website and practical launch materials.
Independent, owner-led studio based in Puslinch.
↗Referred by a past client? Mention their name when you reach out.
⌖ Local perspective◎ Clear scope and pricing♙ Direct collaboration↗ Practical launch support
The work before the work
Before the logo.
Before the website.
Get the direction right.
Groundwork brings your positioning, identity, website and launch materials under one plan—so every part of the business tells the same clear story.
Business foundation
01UnderstandWho you serve and what they need
02PositionWhy they should choose you
03BuildIdentity, website and materials
04LaunchA clear path into the market
Services & starting prices
Choose the groundwork your business needs.
Each package coordinates strategy, design and practical launch pieces at a clear starting price. If you only need one element, I can scope that separately.
Local Business Launch
$2,250starting at
The clearest starting point for most new local businesses.
- Everything in Brand Starter
- Custom one-page mobile-ready website
- Basic search-engine setup
- Business-card design
- Uniform artwork + 30 days support
Business Foundation
$3,950starting at
For an established offer that needs a complete, coordinated presence.
- Brand strategy + complete logo system
- Mini brand guidelines
- Custom four-to-five-page website
- Business-card design
- Two uniform mockups
- Local SEO setup + 60 days support
All prices are starting points in CAD. You receive a written scope and total before paying a deposit.
Best suited to
01 Starting something new
02 Outgrown the current look
03 Too many disconnected pieces
Need one specific piece?Logo refinement · custom website · business cards · uniform artwork · social graphics
Ask for a custom scope →Selected groundwork
Real local businesses, made clearer.
No invented metrics—just focused work designed to make each business easier to understand, trust and refer.
Northstar Vocational
A specialist service made warm, credible and easy to understand.
Brand identity and a focused one-page referral website built for insurers and people navigating a return to work.
Identity · Messaging · Custom one-page websiteExplore the live website ↗
Heritage Lock & Key
A local service brand built around trust and direct accountability.
Positioning, identity and a detailed service website that make an owner-operated business feel established from day one.
Positioning · Identity · Custom service websiteExplore the live website ↗About Groundwork · Small by design
I understand the business behind the brand.
I did not come to this work through a large agency. I spent 15 years in a family-run automotive business, where your reputation was built one customer, one conversation and one job at a time. That taught me that trust, clear communication and doing what you said you would do matter more than polished language alone.
I have also worked through the decisions involved in building a local service business from the ground up—what is worth investing in, what can wait and how hard it is to look established before people know your name. Groundwork exists to give other local owners the direction and practical tools I would want in their position.
You work directly with me from the first conversation through launch. My job is to make your business easier to understand, easier to trust and easier for a satisfied customer to recommend.
Local business perspectiveDirect owner-to-owner collaborationHonest recommendations about what you need
How it works
A clear route from first conversation to launch.
You approve the direction and scope before design begins, then review each major stage before the next one starts.
Conversation
A free 20-minute introduction to understand the business, the problem and whether the fit is right.
Direction
A written recommendation with deliverables, total price, responsibilities and a realistic schedule.
Design & build
The identity and website take shape with two focused revision rounds included.
Launch & handoff
Final files, website launch, practical guidance and the support period included in your package.
Good questions, answered plainly
Know what to expect before we talk.
Do I need a logo and website at the same time?+
No. We can start with the part creating the biggest barrier. If your current identity still has useful equity, I can refine it instead of replacing it.
How much should I expect to invest?+
Packages currently begin at $950 for a brand identity, $2,250 for a coordinated brand and one-page website, and $3,950 for a fuller business foundation. You receive a written scope and total before work begins.
How do payments and revisions work?+
A 50% deposit reserves the project and starts the work. Two revision rounds are included. Additional requests outside the agreed scope are $60 per hour, and the final balance is due before launch.
Will I be able to update my website?+
Most brochure-style business sites do not need constant editing. I include a defined support period and can handle later updates as needed. If your business genuinely needs frequent self-editing, e-commerce, complex bookings or member accounts, I will recommend the right managed platform instead.
Are printing, domains, hosting and uniforms included?+
Design and supplier-ready artwork are included where listed. Printing, garments, domain registration and any paid third-party services stay separate. Standard static-site hosting can often be kept at little or no recurring cost.
How long will my project take?+
A focused logo project is typically faster than a website or full launch package. Your proposal includes a realistic schedule based on scope, content readiness and current availability.
Start with a conversation
Tell me what you are building—or what no longer feels right.
The first step is a free 20-minute introduction. I will ask a few practical questions, tell you where I think the biggest opportunity is and confirm whether Groundwork is the right fit.
SERVICE AREA
Guelph, Puslinch and surrounding communities